Empowering Direc Business Technologies through expert-led digital marketing and SEO training workshop
In a bid to strengthen its digital presence and accelerate business growth, Direc Business Technologies, Inc., a prominent technology solutions provider, organized a three-day digital marketing and SEO training workshop from February 8 to 10, 2023. The event, held at their main office in Quezon City, proved to be productive and significant as staff members gained invaluable insights from web specialist, Jerome Esperanza of iBuild.PH.
The comprehensive workshop included a wide array of topics, all essentials in the field of digital marketing and SEO. Participants participated in exercises formulating and presenting key performance indicators (KPIs), metrics, and online analytics, providing them with additional information and skills with the tools needed to measure the success of their marketing campaigns accurately.
Topics covered during the training included:
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Organic and Technical SEO
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WordPress SEO
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On-Page SEO, Meta, and HTML
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Mobile SEO
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Off-Page SEO
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Google Analytics (GA)
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Google Search Console (GSC)
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Google Business Profile and Local SEO
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Digital Marketing Metrics and KPIs
- Social Media Marketing (SMM)
The successful digital marketing and SEO training, organized by Direc Business Technologies, Inc. and led by trainer and speaker Jerome Esperanza of iBuild.PH, enabled the company's staff to gain additional holistic and practical skills and knowledge to make informed decisions and drive impactful digital marketing campaigns.
